The Andersen Litigation and Arbitration Service Line presents its most recent newsletter: Understanding the Legal Framework of Influencer Marketing in the EU, we shift focus to the dynamic world of influencers and the legal landscape—or lack thereof—governing their activities. Influencers, ranging from social media personalities to celebrity endorsers, wield significant societal impact.
However, this influence often exists in a regulatory gray area. While some jurisdictions have guidelines on disclosing sponsored content, many lack comprehensive rules, leading to potential issues with transparency and authenticity.
IInfluencers bear substantial responsibility for the information they share, necessitating accuracy, integrity, and transparency, especially when endorsing products or providing advice. As opinions increasingly shape our choices in various aspects of life, understanding the landscape of influence is crucial.
